01
Play
The creative played, and Mira confirmed its own screen was lit at that second.
V · Mira Brain
Meet Mira Brain.
A sealed unit inside every Mira. Everything the machine knows is decided in here, in the room, in under a second.
- 01
- 02
- 03
- 04
- 05
Mira Brain · liveSimulated for this preview
VI · Orrery
The operating system behind every impression.
Every Mira reports to Orrery, SWORN’s operating system. It pairs what played with who was present, ties each sale to the ad that earned it, and keeps every record under seal, across every machine, every hour.
The verified impression
Play. Presence. Pairing.
A verified impression is content that played, a person who was present, and the two paired in time. Orrery counts nothing else.
02
Presence
A real person was in front of the screen. Measured by Mira Brain, in the room.
03
Pairing
Play and presence in the same moment. Paired in Orrery, sealed for audit.
Verified
impression.
Sworn, and open to audit.
Measured. Never watched.
Presence & dwell
Real people, not play-out logs.
A person in front of the screen, not a phone in a pocket, and how long they stayed.
Proximity
Close enough to count.
In view of the screen, or just passing through the room. Only one of those is an impression.
Time in view
Attention, in seconds.
How long the screen held the room, play by play. Time in view, never a claim about eyes.
Audience by venue
The room tells you who.
Hotel, mall, workplace, hour of day. Audiences defined by the place, never by a face.
What Orrery never measures Faces, identities, gaze, age or gender. There is no camera to do it.
Verified impressions today1,284+8% on last week
Average time in view68 sper impression
Plays, screen confirmed2,940every slot, every hour
Sales tied to an ad41today, across the fleet
Verified impressions by hour
Today Same day last week
Live
- Impression sealedSlot 03 · 71 s in view
- Play confirmedSlot 04 · screen lit
- Sale tied to the adLane 01 · slot 03, 48 s earlier
- Impression sealedSlot 07 · 23 s in view
- Unit heartbeatMIRA-BLR-03 · all checks ok
Pairing, as it happens
Fleet
| Machine | Venue | Status | Today |
|---|---|---|---|
| MIRA-BLR-01 | Hotel | Online | 186 |
| MIRA-BLR-02 | Mall | Online | 241 |
| MIRA-BLR-03 | Co-working | Online | 133 |
| MIRA-BLR-04 | Corporate park | Restocking | 158 |
| MIRA-BLR-05 | Hotel | Online | 204 |
Illustration of the Orrery console with example data.
The Sworn Report
Every campaign closes on record.
A billboard reports what might have been seen. Orrery reports what was, with every number traceable to a sealed record.
Sworn Report
Your brand · launch campaign · 7 days · 4 venues · 6 machines
Verified impressions18,420
Average time in view68 s
Attention time, total348 h
Sales tied to the ad512
Return on ad spend3.4×
When your audience was in the room
081114172023MonTueWedThuFriSatSun
fewer → more impressionsFridays and Saturdays, 7 to 9 pm
From impression to purchase
- Verified impressions in your slot18,420
- Stayed through all 9 seconds14,980
- Opened the shelf1,340
- Bought512
A billboard would report≈ 2,00,000estimated, uncheckable
The Sworn Report counts18,420verified, each one sealed
Example report, to show the format. Live figures begin with the pilot.
VII · Mira
One wall. Three businesses.
Mira is a media screen, a shop and a safety point, in the one room every guest visits. This is the whole game.
01Ad Layer
Ninety seconds of undivided attention.
Ten brands share a ninety-second loop, one per category, in front of an audience with nowhere else to look. Every impression verified.
02Sales Layer
From the screen to the hand.
The product in the ad waits behind the glass. Tap, pay by UPI, collect. Every sale is tied to the ad that earned it.
03Safety Layer
Help, without watching anyone.
A sealed emergency button raises the alarm with the exact location, designed with each venue’s own responders.
Where Mira goes
The rooms where the right people are.
- Premium hotelsGuests who travel, spend and remember.
- MallsShoppers in the middle of a day out.
- Co-working floorsFounders and teams, every working day.
- Corporate tech parksProfessionals in the same rooms, daily.
Who wins
Everyone in the room comes out ahead.
For brands
- Verified attention, never estimates
- The sale in the same ninety seconds
- A Sworn Report you can audit
For venues
- A new revenue line from a wall you already have
- A safety point in the one room without cameras
- Installed, stocked and serviced by us
For guests
- Essentials at the moment of need
- Help at the press of a button
- No camera. Ever.
Why it compounds
- Verified attentionan audience that was really there
- Sales tied to itthe proof every screen promises
- Reports brands trustnumbers that survive an audit
- More roomsand every room makes the next more valuable
The offer
Reserve the category before anyone else.
Recommended
The Package
A slot on the screen and a lane on the shelf. Your brand seen, chosen and bought in the same ninety seconds, with the proof that one led to the other.
Discuss the PackageA slot in the loop
Nine seconds in every ninety, in the position you choose.
Category exclusivity
Keep competitors off a machine, or off a whole cluster of venues.
A takeover
Every slot on every screen, and Mira glowing in your colour, for a launch window.
Rates on request. Pilot partners choose their category first.
VIII · The company
SWORN is an adtech company for the physical world. We build media for the rooms where audiences really gather, and we sell only what we can prove. Mira is the first.
No estimates.Every number we sell is measured, sealed and open to audit.
No surveillance.No cameras, no identities. Audiences are known by the room, never by the face.
No black boxes.Brands see the same records we do, down to the seal.
Built for every room that matters
- Hospitality
- Retail & malls
- Co-working
- Corporate tech parks
- More instruments are in the lab.
The pilot opens in Bengaluru. Ten brands per loop, one per category.